I'm Kirk

I created the UGC club to help creators turn their side hustle into a mainstay. For free. Tap into my 10+ years of experience as a creative strategist and make your name in the UGC industry.


Your Mom Should Be Doing UGC

November 15, 20236 min read

UGC 101

  • November 14, 2023By Kirk Axley

    Lemme just debunk this one real quick: you do not need to have an aesthetic home to do UGC. When I speak to new creators, the way their home looks is often a barrier to getting started. And I do get it.  When I started UGC I had a funky looking 1950s’ bathroom, and no

  • November 10, 2023By Kirk Axley

    On the surface, UGC is WAY too good to be true.  Looking in from the outside, creators get sent free products whilst racking up five figure months filming themselves. No followers, no formal education. Just a sure fire way to become financially free on your own terms. And it doesn’t even look hard. Learn how

  • October 11, 2023By Kirk Axley

    Let’s be real for 5 minutes here. Chances are, you’re trying to balance UGC with a full-time job. UGC creators can make a lot of money, but it doesn’t happen overnight. Only 22% of UGC creators are doing it full-time. 22%. That means 78% of creators are spinning plates to get their business off the

  • August 22, 2023By Kirk Axley

    Once upon a time in the bustling city streets, a man named Travis had a common frustration: hailing a taxi. He didn’t mind waiting for a cab, but he HATED the uncertainty. How long would it be? Where was it? Would it even turn up? This frustration led to the birth of a game-changing idea.

  • August 17, 2023By Kirk Axley

    If you’re asking yourself ‘Do I need to show my face for UGC?’ you’re not alone. In 2022, it has been Googled 4.2 million times. Yes, million.  The short answer is yes, it’s possible. There are plenty of UGC creators who have managed to create high performing faceless UGC. But can you build a business

  • August 1, 2023By Kirk Axley

    Aspect ratios might just be make or break when delivering UGC content to a client. These ratios should be a critical consideration for UGC creators, as different social media platforms have specific aspect ratio requirements for optimal display and engagement.  For instance, Instagram stories, Snapchat, and TikTok have a 9:16 aspect ratio, while Instagram and Facebook feeds

  • July 29, 2023By Kirk Axley

    UGC has gone viral on TikTok over the last few years, with thousands of social savvy millennials keen to jump on the bandwagon. Many are asking the question, do you need followers for UGC? Short answer: no, you do not need followers for UGC.  You do not need a following to get started as a UGC creator.

  • July 27, 2023By Kirk Axley

    In 2023, there’s millions of ways to make money online, the latest (and greatest) is perfect for those with furry companions. UGC Pet Creators. These talented individuals have harnessed the irresistible charm of their furry companions to help brands create ads that can convert, and make bank in the process. Unlike traditional businesses that require substantial

  • July 20, 2023By Kirk Axley

    As a new creator, working out what UGC packages to offer clients and how to set your UGC rates can be a massive hurdle. However, packaging your UGC content is essential if you want to attract clients, build your personal brand, and make some moolah making content. Brands wont describe every hook and angle they need, because they

  • July 20, 2023By Kirk Axley

    Welcome to the Ultimate UGC Content Creators Toolkit. In this guide, we dive deep into everything you need to get started as a UGC creator. From cameras to Canva and everything in between, we’ve got the run down on the essential tools you need to make bank in this lucrative industry. Whether you’re a seasoned content creator