Content
For brands, UGC is a small piece of the larger marketing pie. As a UGC creator, if you want to take your game to the next level, you need to understand the ins-and-outs of the bigger pie. The best place to start? ROAS. ROAS — return on ad spend — is a marketing metric that
In the UGC world, everyone is quick to talk about the quality of your hook, the effectiveness of your editing and the video quality — but no one is talking about the audio. The quality of your audio is just as important as your video quality and lighting. We know that 76% of consumers trust
In 2023, learning how to watermark your UGC content is a must. In the world of UGC, there is only one thing worse than a brand ghosting you… a brand ghosting you after you’ve already sent the content. The only saving grace? A watermark. In the vast digital landscape, where content can easily be shared
Today we’re going to be going over the top seven mistakes new UGC creators are making when it comes to their content. These are the big UGC no no’s I see time and time again as a creative strategist — and we’re going beyond filming in landscape and forgetting to mirror your work. There’s a good
If you’re a new UGC creator, ask yourself, how many UGC angles for paid ads can you name? Better yet, how many are you comfortable delivering? UGC isn’t just about unboxings and pretty try on clips. It’s a science. On the brand side, building successful ads takes a lot of trial and error to find what
Aspect ratios might just be make or break when delivering UGC content to a client. These ratios should be a critical consideration for UGC creators, as different social media platforms have specific aspect ratio requirements for optimal display and engagement. For instance, Instagram stories, Snapchat, and TikTok have a 9:16 aspect ratio, while Instagram and Facebook feeds
Creating UGC ads is one thing: creating UGC ads that can convert is another. To script a converting UGC ad — and in this instance we mean sales — you need to leverage the direct response formula. This formula is considered industry best practice and has been used by marketers across both digital and
Could direct response marketing be the secret sauce for your UGC content? Direct response marketing is a dynamic and results-driven approach to advertising that aims to elicit an immediate response or action from the audience. The core purpose of direct response marketing is to prompt the audience to take a specific action. Learn how to use it
As the digital landscape evolves, and attention spans grow shorter, understanding the key elements that make videos go viral has become more crucial than ever. The UGC industry may be fairly new, but the formula to create great UGC certainly isn’t. In fact, our go-to formula is an age-old theory that has stood the test of
As a UGC creator, filming is only half of the battle. You also need to know how to edit short form video content. It’s just a non-negotiable. Being able to deliver complete ads to brands enables you to charge a premium, and also be a desirable content creator. Edits that once would have taken hours, hunched
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