UGC Club January TikTok Trends

January TikTok Trends For Organic UGC

Wondering what’s currently trending on TikTok?

Look no further. If you’re trying to grow your own personal brand as a creator or grappling to fill spots in a hefty organic UGC retainer for a client, you’re going to want to utilise TikTok trends.

The truth is, the best way to identify those trends is to spend a lot of time on the app… but if you’re too busy for that, here is a quick run down on what’s currently trending on TikTok.

We’ll be updating this list with new TikTok trends as they emerge, so be sure to bookmark this page for future reference.

LAST UPDATED: 9th January

☁️ TikTok trends vary a lot based on what side of TikTok you’re on. Please leave a comment below if you want to chime in with a trend you’re seeing that might not have landed on my FYP yet.

I Want Something That I Want

Pure dopamine. Inspired by an unhinged Melissa McCarthy in the movie Tammy. Hit the audience with a frustration or pain point with the text tool, then position a solution as you dance away.

Audio: I WANT SOMETHING THAT I WANT – sturniolo (taylor’s version) 

Current # of Posts: 314.9K

Ins & Outs

Easy new year trend alert. From heavy hitters to minor habits, use the text tool on a photo or an eight second video to share what you’re bringing into 2024 (ins), and what you’re leaving behind in 2023 (outs).

Bonus points for niche-specific ideas.

Audio: can we not talk about that x september – halfmoonrue ☾

Current # of Posts: 27.3K

@glossier Less is more except when ✨more is more✨ #glossier #insandouts #2024insandouts ♬ What Love Is – Zimmer90

Further reading

Picture of Kirk Axley
Kirk Axley
Max Axley is the founder of The UGC Club. With nearly 10 years of digital marketing experience he set out to create a community that helped UGC creators learn the ropes (without having to spend a penny).

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