I'm Kirk

I created the UGC club to help creators turn their side hustle into a mainstay. For free. Tap into my 10+ years of experience as a creative strategist and make your name in the UGC industry.



  • August 1, 2023By Kirk Axley

    For UGC creators, a portfolio is a non-negotiable. It’s the best tool you’ve got in your arsenal to show brands exactly what you can do, rather than just telling them how you can do it. Luckily, tools like Canva have made creating a unique and professional online identity easy.  With a little bit of magic (and

  • June 26, 2023By Mike Rama

    We already know that a well-crafted UGC portfolio is an invaluable tool for creators looking to impress potential clients (and make bank). However, there are a few obvious mistakes that can hinder your chances of landing a deal. While obvious to us, to new creators, they might not be quite so glaring.   Today, we’re

  • March 14, 2023By Kirk Axley

    As the world of UGC gets more competitive, it’s tough to stand out. We’ve been there. Applying to Twitter post after Twitter post, going up against the same 200 odd creators with the same UGC portfolios every time. But fear not, UGC creators – we’ve got you covered!  In this article, we’ll showcase 8 UGC

  • March 8, 2023By Kirk Axley

    Emma’s portfolio is the perfect example of less is more. The UK based UGC creator is giving us all of the inspiration we need to revitalise our own UGC portfolio’s. This Webflow UGC portfolio is actually free to host and puts the video content at the forefront. It stands out in a crowd of Canva

  • March 8, 2023By Kirk Axley

    If you want to make your mark in the world of paid UGC brand work, you’re going to need a UGC portfolio that showcases your work.    I’m sorry, but It’s a non-negotiable. When brands say ‘drop your portfolio’ they mean it. They don’t mean drop a link to your various social media accounts. Yes,