I'm Kirk

I created the UGC club to help creators turn their side hustle into a mainstay. For free. Tap into my 10+ years of experience as a creative strategist and make your name in the UGC industry.


Brand Work

  • October 9, 2023By Kirk Axley

    As a UGC creator, you play a pivotal role in D2C landscape, bridging the gap between brands and consumers with creative concepts. But nailing content for a brand relies on your ability to interpret their brief and deliver not just what they want, but what they need. This means speaking their language, and we don’t

  • August 22, 2023By Kirk Axley

    In the world of UGC, lowballing is everywhere. When I talk about lowballing, I mean when a potential client intentionally offers a significantly lower fee than what is considered reasonable with the intent of negotiating. Or maybe without the intent of negotiating. Regardless, it means countless $50 offer after $50 offer for content you would

  • August 16, 2023By Kirk Axley

    As a UGC creator, it’s crucial to know how to invoice brands correctly. To put it bluntly, no invoice, no payment. Presenting a clear and concise invoice not only helps avoid payment delays, but also establishes a strong basis for future partnerships. Invoices are essential documents that help facilitate payment for your work. Navigating them

  • August 11, 2023By Kirk Axley

    If you want to make your mark in the world of UGC, you’re going to need a UGC portfolio that showcases your work.  I’m sorry, but It’s a non-negotiable. Sure, you can send brands a link to your TikTok account with 604 followers, or even a ghost account that holds your content, but you’ll be

  • August 11, 2023By Kirk Axley

    Trying to work out what to charge for UGC? If you’re a new UGC creator, working out where to price your work can feel like you’re fumbling around in the dark. How much to charge for UGC will depend on various factors: the platform, the brand, the deliverables and the creators. The average UGC rates

  • August 10, 2023By Kirk Axley

    I’m sure you’ve heard it before: there is no money in UGC photos.  Every coach, myself included, has told you to stop offering UGC photos in your portfolio. And with good reason. 99.9% of UGC creators are doing UGC photos wrong. When you do that, you devalue your portfolio and lose traction as a reputable

  • August 10, 2023By Kirk Axley

    Picture the scene. You’ve got a new inbound in your inbox with the subject line ‘Big Brand x Your UGC Name | Potential Monthly Retainer?’ — you gasp. And then, your heart sinks. The email reads ‘Hi UGC creator, I’m interested in speaking about your UGC services. Can we schedule a call this week?’ For

  • August 9, 2023By Kirk Axley

    If you’re a UGC creator, you need to approach your business more like you approach your Starbuck order. Picture the scene. You walk into Starbucks and order a regular latte, expecting it to be amazing, but it falls a bit short. It’s good, but not great. It’s missing something: the add ons. A pump of

  • August 1, 2023By Kirk Axley

    For UGC creators, a portfolio is a non-negotiable. It’s the best tool you’ve got in your arsenal to show brands exactly what you can do, rather than just telling them how you can do it. Luckily, tools like Canva have made creating a unique and professional online identity easy.  With a little bit of magic (and

  • August 1, 2023By Kirk Axley

    Are you tired of pitching brands and not getting a reply? If you sighed “yes” under your breath, this is for you. The number one mistake UGC creators make when pitching is talking only about themselves.  A cold outreach message should be focused on the brand and the pain points that the creative contractor can resolve.