I'm Kirk

I created the UGC club to help creators turn their side hustle into a mainstay. For free. Tap into my 10+ years of experience as a creative strategist and make your name in the UGC industry.


UGC Basics

  • November 10, 2023By Kirk Axley

    On the surface, UGC is WAY too good to be true.  Looking in from the outside, creators get sent free products whilst racking up five figure months filming themselves. No followers, no formal education. Just a sure fire way to become financially free on your own terms. And it doesn’t even look hard. Learn how

  • October 11, 2023By Kirk Axley

    Let’s be real for 5 minutes here. Chances are, you’re trying to balance UGC with a full-time job. UGC creators can make a lot of money, but it doesn’t happen overnight. Only 22% of UGC creators are doing it full-time. 22%. That means 78% of creators are spinning plates to get their business off the

  • July 29, 2023By Kirk Axley

    UGC has gone viral on TikTok over the last few years, with thousands of social savvy millennials keen to jump on the bandwagon. Many are asking the question, do you need followers for UGC? Short answer: no, you do not need followers for UGC.  You do not need a following to get started as a UGC creator.

  • July 3, 2023By Kirk Axley

    If you could make $10k a month with a side hustle, would you quit your 9-5 job? For many, the answer is an easy yes — and this easy yes is how many TikTokers are lured into UGC.  UGC — or user-generated content — has dominated TikTok’s FYP for months. The hashtag UGC currently has nearly

  • July 3, 2023By Kirk Axley

    UGC content creation has become a powerful tool for brands and businesses to engage their audience in recent years. It’s no secret that UGC has grown rapidly, with TikTok telling anyone with a smartphone and an internet connection to become a creator. However, with the growing popularity of UGC, it’s easy to wonder: is it too

  • July 3, 2023By Kirk Axley

    Right now my TikTok FYP switches between reruns of Blue Ivy on stage and families giving their own rendition of “Give Me One Margarita Imma Open My Legs’. But, every so often, I’ll have a stream of UGC creators pop up in between.  Each tells me a different variation of the same thing: I could make

  • June 16, 2023By Kirk Axley

    UGC can be a lucrative career once you get going, but often, knowing how to become a UGC creator is a stumbling block many can’t get over.    Finding a simple, step-by-step process that walks you through this relatively new industry isn’t always easy. The hashtag #UGCcreator has 1.2 billion views on TikTok, and it’s growing every day. While

  • May 30, 2023By Kirk Axley

    Being a UGC creator can be a lucrative business once you get going, but often, the first UGC video can be a stumbling block. If you’re just starting out, rest assured that every single UGC creator has once been where you are, even those earning $$$$ per month. At one point, we’ve all had to

  • May 29, 2023By Mike Rama

    The terms Content Creator, Influencer, and even UGC Creator get tossed around as if they’re interchangeable. Spoiler alert, they’re not. While there are definitely similarities and a single person could technically fall into all three categories at the same time, each is very distinct. If you’ve been confused on what they all mean, this post is for you. We’re going

  • March 9, 2023By Kirk Axley

    Are you feeling lost in a sea of user generated content (UGC) acronyms and terminology? Fear not, because we’ve got you covered with our A-Z UGC glossary!  From inbounds to whitelisting, we’ve compiled all the essential terms you need to know to navigate the world of UGC.  So, let’s take a journey together and master