I'm Kirk

I created the UGC club to help creators turn their side hustle into a mainstay. For free. Tap into my 10+ years of experience as a creative strategist and make your name in the UGC industry.

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  • June 27, 2023By Kirk Axley

    Navigating the UGC industry solo ain’t easy. The industry is teeming with opportunities, but distinguishing the good from the bad can be a time drain. Distinguishing the good from the bad as a UK based creator is even worse. While the UGC industry has started to gather steam across the pond, brands in the UK are

  • June 9, 2023By Kirk Axley

    Do you know to create ad creative that converts? Like, really know? As UGC creators, when working with the big dogs you often play an isolated role in the ad creation process. You provide your footage, and the creative team bring the ad to life. By understand exactly how they do that, you can replicate the process when creating

  • June 2, 2023By Kirk Axley

    The business of UGC has grown exponentially over the last 24 months. Unfortunately, with any growing industry comes people who want to take advantage. In the last year, there have been so many agencies, brands and individuals that have been exposed for less than stellar business practices in the UGC space, and rightfully so. The

  • June 2, 2023By Kirk Axley

    As a UGC creator, navigating the industry solo isn’t easy. The UGC industry is teeming with opportunities, but distinguishing the good from the bad can be a time drain. What if there was someone that could do the hard part? Enter, UGC agencies. In our ultimate guide to UGC agencies, we’re revealing the top players

  • January 12, 2023By Kirk Axley

    Adcrate is a performance creative agency that specializes in producing ads to help businesses scale their online presence. They offer the full package for clients: ideation, scripting, production, and reiteration of ads. Adcrate focuses on performance ads that reduce the average cost per acquisition (CPA) by 30%. With a track record of creating over 3,000

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