I'm Kirk

I created the UGC club to help creators turn their side hustle into a mainstay. For free. Tap into my 10+ years of experience as a creative strategist and make your name in the UGC industry.



  • August 16, 2023By Kirk Axley

    As a UGC creator, it’s crucial to know how to invoice brands correctly. To put it bluntly, no invoice, no payment. Presenting a clear and concise invoice not only helps avoid payment delays, but also establishes a strong basis for future partnerships. Invoices are essential documents that help facilitate payment for your work. Navigating them

  • August 11, 2023By Kirk Axley

    Trying to work out what to charge for UGC? If you’re a new UGC creator, working out where to price your work can feel like you’re fumbling around in the dark. How much to charge for UGC will depend on various factors: the platform, the brand, the deliverables and the creators. The average UGC rates

  • August 10, 2023By Kirk Axley

    AI is here to stay — or take over —  and we’re fully embracing AI tools for UGC. According to The Creator Report,  78% of UGC creators have another job, or are in full-time education. That means you don’t have much time to run a five figure business as a side hustle. Time is money,

  • August 9, 2023By Kirk Axley

    There’s a lot of noise in the UGC community about usage rights. A lot. And most of it is misleading. Put simply, usage rights give brands the permission they need to use your content in a certain way, for a certain length of time. They don’t own your content (even if they’ve paid for it)

  • August 1, 2023By Kirk Axley

    Your competitors — other UGC creators — are offering the same services as you. For the same price. You are all utilizing the direct response marketing formula, and have similar backgrounds in a relatively new industry. How do you stand out? Your personal brand. Building a personal brand is not about vanity, it’s about survival. Creators

  • July 29, 2023By Kirk Axley

    In recent years, we’ve seen UGC take over TikTok. Or at least, I’ve seen it litter my FYP. My UGC creator tips are broken up only by Blue Ivy videos and true crime, and I’m here for it. As a new UGC creator, knowing what to do, where to look and how to succeed in a

  • July 28, 2023By Kirk Axley

    UGC retainers are not your run-of-the-mill collaborations. They’re long-term contracts between creators and brands, where content keeps flowing like a non-stop party (and the money does too). We’ll show you why they’re a must for UGC creators: financial stability, scalability, and a chance to level up your skills. But hey, don’t get too starry-eyed; there are

  • July 28, 2023By Kirk Axley

    In the world of UGC, protecting your creative work and navigating the legal landscape can be a daunting task, especially for creators without extensive legal knowledge. I don’t know about you, but I’m no Elle Woods.When starting out in UGC, my legal knowledge was limited to grabbing a free UGC contract and hoping I’d never

  • July 22, 2023By Kirk Axley

    Securing UGC deals with brands you genuinely love is no small feat.  Once you’ve landed that coveted deal, it’s essential to make the most of the opportunity and maximize your earning potential. Why have 5 deals netting $5000 when you can have two with a few tweaks?Today, we’re exploring effective strategies to increase the value of

  • July 21, 2023By Kirk Axley

    Typically, beginner UGC rates range from $115-200 for a single video, while experts can bag up to $750 for a single deliverable. Your mortgage is covered in one 15-45 second long video. Of course, we all know that it takes longer than a minute to film, edit and deliver, but it’s hard not to look