I'm Kirk

I created the UGC club to help creators turn their side hustle into a mainstay. For free. Tap into my 10+ years of experience as a creative strategist and make your name in the UGC industry.



  • August 11, 2023By Kirk Axley

    Trying to work out what to charge for UGC? If you’re a new UGC creator, working out where to price your work can feel like you’re fumbling around in the dark. How much to charge for UGC will depend on various factors: the platform, the brand, the deliverables and the creators. The average UGC rates

  • August 9, 2023By Kirk Axley

    There’s a lot of noise in the UGC community about usage rights. A lot. And most of it is misleading. Put simply, usage rights give brands the permission they need to use your content in a certain way, for a certain length of time. They don’t own your content (even if they’ve paid for it)

  • July 22, 2023By Kirk Axley

    Securing UGC deals with brands you genuinely love is no small feat.  Once you’ve landed that coveted deal, it’s essential to make the most of the opportunity and maximize your earning potential. Why have 5 deals netting $5000 when you can have two with a few tweaks?Today, we’re exploring effective strategies to increase the value of

  • July 21, 2023By Kirk Axley

    Typically, beginner UGC rates range from $115-200 for a single video, while experts can bag up to $750 for a single deliverable. Your mortgage is covered in one 15-45 second long video. Of course, we all know that it takes longer than a minute to film, edit and deliver, but it’s hard not to look

  • July 20, 2023By Kirk Axley

    In the UGC industry, we often hear of the five-figure deals. I don’t know about you, but I look around and it can feel like everyone is shouting about their $$$$ retainers, whilst the subject lines in my inbox are reading a little differently. Commission. Commission. Commission.  Today, we’re diving headfirst into the debate surrounding commission-only