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What is Bloomie? The UGC Legal Platform

Bloomie UGC app

In the world of UGC, protecting your creative work and navigating the legal landscape can be a daunting task, especially for creators without extensive legal knowledge. I don’t know about you, but I’m no Elle Woods.

When starting out in UGC, my legal knowledge was limited to grabbing a free UGC contract and hoping I’d never have to actually use it. If I did have to enforce it, I just had to hope that Google had provided me a document that could safeguard my rights, protect my brand and my work. Step up, Google.


For established creators there is an alternative. Bloomie. Bloomie is a specialized platform offering legal resources tailored explicitly for content creators, helping them navigate the legal aspects of their work with ease.

Here’s everything you need to know about the legal platform.

What are UGC Contracts and Why Do You Need Them?

UGC contracts are legally binding agreements between UGC creators and brands or agencies. These contracts establish clear terms and conditions for the usage of the creator’s content, ensuring a mutual understanding of rights, compensation, and project scope.


Contracts play a crucial role in formalizing the relationship between content creators and brands, providing a solid foundation for collaboration. With a written contract in place, both parties can avoid potential misunderstandings and disputes, leading to smoother and more successful partnerships.

Why UGC Contracts Are Essential?

Legal Protection: Contracts outline the rights and permissions granted to the brand and define how the UGC can be used, minimizing the risk of copyright infringement or unauthorized distribution.


Compensation and Terms: Contracts specify the payment terms, compensation structure, and any additional incentives or benefits for the UGC creator, ensuring fair and transparent remuneration.


Project Scope: Contracts clearly define the purpose and intended use of the UGC, outlining where, when, and how the content will be featured, preventing any unexpected deviations from the original agreement.


Licensing and Ownership: Contracts clarify whether the brand gains exclusive rights to the content or if the UGC creator retains ownership for future use.


When drafting UGC contracts, legal considerations are of paramount importance to protect the interests of both the content creator and the brand. But you’re a creator, not a lawyer. So, where do you even begin?


Enter, Bloomie.


What Is Bloomie?

Bloomie is a platform designed to provide legal resources specifically for content creators. It’s a female-founded legal resource and support platform specifically designed for social media entrepreneurs. The platform understands the unique legal challenges that creators face and provides expertise and support to address those challenges effectively.


This isn’t just a legal firm with a social arm, they know creators, and they know what we need. They also aim to empower creators by providing them with the knowledge and resources they need to succeed. Rather just providing a contract and being done with it, they’ll give you the knowledge you need to navigate the hard conversations. 


Legal matters can often be intimidating and complex, especially for those with limited legal knowledge. Bloomie offers approachable legal help, making legal resources and support accessible and understandable for creators.


Bloomie’s primary goal is to help creators protect and grow their online presence. By providing legal resources and support, Bloomie enables content creators to safeguard their content, brand, and rights in the digital space.

How Much Does It Cost?

Bloomie offers subscription tiers that cater to different needs and budgets of content creators. Whether you need occasional assistance or ongoing support, the subscription options provide flexibility and convenience.


Each subscription tier is designed to cater to different needs and budgets of content creators. Additionally, the À La Carte options are available for those who require specific legal help with business formation, trademark and copyright registration, or contract-related matters.


By subscribing to any of these tiers, content creators gain access to a wide range of legal resources and support to help them navigate the legal landscape and protect their content and brand.

So, Is It Worth It?

Anything legal won’t feel worth it until you have to use it.


$65 per month might seem like an unnecessary expense at the time, but if you have a brand that ghosts and you’re left with no payment, or they try to go back on an original agreement, you may be set to lose a lot more. 


For a 3 month subscription, you could get your legal ducks in a row. For less than the average UGC video rate, you would have the peace of mind that cleaning up your  contracts, usage rights and everything in between affords. 


You can arrange a free call with Bloomie to chat all things legal, so you’ve really got nothing to lose. This post isn’t sponsored and we’re in no way affiliated with the brand — it’s just nice to see a platform made with creators in mind.

Further reading

Picture of Kirk Axley
Kirk Axley
Max Axley is the founder of The UGC Club. With nearly 10 years of digital marketing experience he set out to create a community that helped UGC creators learn the ropes (without having to spend a penny).

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