Everyone says: “Start UGC by making videos with items in your house…”
We do too. In fact, we’ve got a ‘get started with UGC’ guide that lists the items you might have in your house AND the marketing contacts you need to pitch to them.
But, what if there was another option? And what if that option was even more lucrative and less saturated than physical product UGC and it gives you total location freedom.
Strap in, today we’re talking about UGC for apps and digital products.
Why Do UGC For Apps and Digital Products?
We’ve kind of covered it already, but in short, It’s more lucrative, less saturated, and gives you total location freedom.
But that’s not all. If you’re a new UGC creator, it’s really easy to fall into the trap of creating nice looking UGC. Aesthetic content that’s easy on the eye. You’ll have seen it. It’s often seen in the skincare niche, and while the content may be beautiful, it often misses the mark on eliciting a response from users.
When brands pay for UGC content, it’s to make a sale. They aren’t looking to just tap into your audience in the way they would with an influencer, but instead they are looking for your content itself to generate a response.
With no physical product to fall back on, creating UGC for digital products means really understanding the USP’s of the app and the pain points potential customers might be having.
You can’t just hold a pretty product and hope that sells it.
Learn how to do it with apps, and when you go film content for a physical product, you’re 99% more likely to follow a framework that will illicit a response.
We only have to look to Clark Gary’s client feedback from an ad he filmed for an AI headshot tool to understand why this is so key. And as if the feedback isn’t good enough, he gave Gary a $700 bonus for the ad performance. Budgets are big in tech if you can get it right.
“Clark was not only prompt with the creating and editing of the video but he was able to add personality to an AI service that can confuse a lot of viewers.
He was able to pin point our target audience and speak to them in the first 3 seconds of the video with no additional information or resources need from us. I’ve already recommended him to 2 other AI founders and look forward to working with him again on a consistent basis!“
How To Deliver Quality UGC Content For Apps
In it’s most basic form, we’re going to follow @clarktalksAI good video checklist:
✅ Hook evokes emotion: Craft a compelling hook that taps into your audience’s emotions. Whether it’s excitement, curiosity, or empathy, evoke a strong emotional response to grab their attention and make them invested in the ad.
✅ Storytelling builds suspense: Use storytelling techniques to build suspense and keep your audience engaged. Create a narrative that captivates them from start to finish, weaving in relatable experiences or scenarios that resonate with their needs and desires.
✅ Solution presented: Clearly present the solution or benefit your app offers. Showcase how it addresses a specific pain point or fulfills a desire. Focus on the value it brings and highlight key features that make your app stand out from the competition.
✅ An immediate way to put into practice: Provide your audience with an immediate way to put your app into practice. Whether it’s a step-by-step tutorial, a demo, or a free trial, give them a hands-on experience to showcase the practicality and usability of the app.
✅ CTA: Include a strong and persuasive call-to-action (CTA) that directs users to take the desired action. Use clear and concise language, such as “Download now,” “Get started,” to prompt users to take the next step and engage with your app.
Remember, delivering quality UGC content for apps requires a thoughtful blend of emotional appeal, storytelling, highlighting solutions, practical demonstrations, and compelling CTAs. By implementing these strategies, you can create impactful content that resonates with your audience and drives engagement with your app.
How To Find Brands To Pitch To
Go to the Facebook Ads library and search for words like app, install, download or digital.
Here, you’ll brands with digital products/apps that are actively paying for ads. AKA, they have budget. Now, you’re going to make a piece of UGC (optimized for an ad) for one of these brands.
And you’re going to do this daily for a week. Each time, send them a personalised pitch along with the video you made for them (with a watermark).
Let them know where their current ads are falling short, and why the one you’ve filmed for them can fill that gap. It goes without saying – make it good. After your first week, if you’ve had all no’s – you need to work on your skills, and that’s just the unfortunate truth. If you’ve gotten to the negotiating stage for any, you know that your work is worth paying for and the videos are quality, so add these to your portfolio and get pitching to more brands.
With quality videos in your portfolio you don’t necessarily need to go to the trouble of pre-filming content to pitch with, just go in with a fully-formed idea.
Do this consistently, and you’ll land deals in a lucrative (unsaturated) space.
Apps To Pitch To As A UGC Creator
Receipt Jar is an app that allows users to earn money by uploading pictures of their receipts. It provides a simple and fun way to get paid for saving and sharing receipts.
✉️ Contact: Danica Bianca Soliman Lacambra, Social Marketing Lead
Babbel is a subscription-based language platform features short, interactive lessons that are designed to rethink traditional language learning approaches. It focuses on practical vocabulary and phrases that are relevant to real-life situations. They cover Spanish, French, German, Italian, Portuguese, and more.
✉️ Contact: Becka Cox, Marketing Director
Freedom is an app/website blocker designed to help users reclaim focus and productivity. With over 2.5 million users, Freedom has become a popular tool for managing digital distractions and maintaining a more focused work or study environment, and let me tell you, they have BIG budgets.
✉️ Contact: Philip Amalong, VP of Marketing
Train Fitness is an AI app designed to help users track and monitor their gym sessions. It offers hands-free tracking using the Apple Watch, and uses AI to detect and count reps during weightlifting exercises. It’s AI, which means it’s only on the up, definitely one to get in touch with if you create gym content.
✉️ Contact: Oscar Henderson, Director of Growth
Rover.com is an online marketplace that connects pet owners with sitters and walkers. Pet owners can find and book trusted and verified sitters in their local area, ensuring their pets are well cared for when they’re away.
✉️ Contact: Bill Kong, Chief Marketing Officer