I'm Kirk

I created the UGC club to help creators turn their side hustle into a mainstay. For free. Tap into my 10+ years of experience as a creative strategist and make your name in the UGC industry.


Trending Posts

  • January 5, 2023By Kirk Axley

    If you’re a UGC content creator, you know that grabbing — and retaining — attention for your videos is key to producing content that wins. But with so many other creators vying for viewers’ attention on the platform, it can be hard to stand out and create truly compelling content that keeps viewers watching. At

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  • June 23, 2023By Kirk Axley

    When was the last time you sent a UGC pitch email that you just knew was going to work?   As a UGC creator you can get jobs in one of two main ways: inbound and outbound. The prior means building a personal brand and waiting for your dream clients to come to you. But, if you’re impatient, you can

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  • August 11, 2023By Kirk Axley

    Trying to work out what to charge for UGC? If you’re a new UGC creator, working out where to price your work can feel like you’re fumbling around in the dark. How much to charge for UGC will depend on various factors: the platform, the brand, the deliverables and the creators. The average UGC rates

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  • June 7, 2023By Kirk Axley

    Ready to make some moolah? Summer is here, but we’re not ready to put our feet up just yet (as much as we want to) and you shouldn’t be either. We’ve rounded up 17 brands looking for UGC creators this June for you to pitch to. From dog food and sunglasses to DIY crochet kits

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  • March 4, 2023By Kirk Axley

    If you’re a UGC content creator working with brands, having a solid UGC contract is key to protecting your rights and ensuring that you get paid fairly. However, knowing what to include in a UGC creator contract can feel like a minefield, and professional contract templates can often break the bank. That’s why we’ve put

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  • January 5, 2023By Kirk Axley

    Is it just us, or does everyone and their gran have ‘UGC creator’ in their bio these days? In today’s world, social media is an ever-present force in our lives. At the heart of this digital revolution are content creators, who help shape the conversations and experiences that we have online. Among these creators are User

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  • June 26, 2023By Ali Qureshi

    Unless you’ve been living under a rock (or you’ve managed to avoid TikTok), CapCut is the go-to platform for new UGC creators. It’s a user-friendly, feature-packed video editing app available for both iOS and Android devices. Launched in 2020, the app has grown its user base exponentially over the last year thanks to its compatibility with TikTok. 

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  • March 8, 2023By Kirk Axley

    If you want to make your mark in the world of paid UGC brand work, you’re going to need a UGC portfolio that showcases your work.    I’m sorry, but It’s a non-negotiable. When brands say ‘drop your portfolio’ they mean it. They don’t mean drop a link to your various social media accounts. Yes,

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  • June 16, 2023By Kirk Axley

    UGC can be a lucrative career once you get going, but often, knowing how to become a UGC creator is a stumbling block many can’t get over.    Finding a simple, step-by-step process that walks you through this relatively new industry isn’t always easy. The hashtag #UGCcreator has 1.2 billion views on TikTok, and it’s growing every day. While

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  • May 30, 2023By Kirk Axley

    The world of user generated content (UGC) can be a ludicrous industry for creators, once you know where to look. However, for aspiring UGC creators, knowing where to find UGC work can be overwhelming.  From inbounds, to outbounds, to platforms and presences — there’s so many opportunities, and so little time.  That is why we

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